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19 BEST AI Copywriting Tools You Must Use in 2025
This guide breaks down the top AI copywriting tools, highlighting their key features, pricing, and how they can help you achieve your content goals.
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Publish Date
Feb 19, 2025
Tired of writer's block? Drowning in content creation?
AI copywriting tools are revolutionizing how businesses create compelling, high-converting content. From blog posts to ad copy, these intelligent assistants can supercharge your marketing efforts.
But with so many options available, how do you choose the right one?
This guide breaks down the top AI copywriting tools, highlighting their key features, pricing, and how they can help you achieve your content goals.
Here are the AI Copywriting tools at a glance:
Pulser AI: Creates personalized, high-converting content by leveraging a detailed knowledge base of brand, audience, and product information.
ChatGPT: Generates diverse, high-quality copy across various formats, requiring detailed prompts for best results.
Notion AI: Assists with all aspects of copywriting within the Notion platform, from idea generation to drafting and refining text.
X Grok: AI-powered chatbot that generates copy, code, solves problems, and creates images, integrated with the X platform.
QuillBot: Paraphrases and refines existing text, improving fluency, clarity, and vocabulary.
Gemini: Google AI's LLM for text generation, analysis, and optimization, enhancing content clarity, tone, and SEO.
Meta AI: Generates text and images, integrated with Meta platforms for convenient content creation.
Jasper AI: Creates high-quality marketing and sales content with AI-driven templates, rephrasing tools, and brand voice customization.
Wordtune: Enhances and refines existing content with grammar and spelling checks, paraphrasing, and content continuation.
Copy.ai: Generates various types of marketing and sales content, including long-form articles, social media posts, and ad copy.
Copysmith (Rytr, Describely, Frase): Offers a suite of tools for email, blog, product description, and SEO-optimized article creation.
Describely: Generates product descriptions, titles, and meta descriptions for eCommerce businesses.
Rytr: Creates various content formats with customizable tones and styles, including blog posts, emails, and social media captions.
Writesonic: Generates SEO-optimized content, landing pages, product descriptions, and more, using advanced AI models.
Copymatic: Creates high-converting copy using proven frameworks like AIDA and PAS, including website content, ads, and SEO articles.
Narrato AI Content Assistant: All-in-one platform for content creation, optimization, and management, with 100+ AI tools and templates.
Landing Page Copy Generator (HubSpot): Generates landing page copy, including titles, subheadings, and paragraphs, based on user input.
Great Headlines: Creates engaging and effective headlines based on topic, content, and target audience information.
Writetone: AI writing assistant for creating, improving, and refining writing, with paraphrasing, grammar checking, and summarizing features.
What is AI copywriting?
AI copywriting refers to the use of artificial intelligence technologies, particularly generative AI models, to create written content that mimics human writing.
It can create various types of text, including blog posts, product descriptions, and social media captions, based on user prompts. While it offers benefits like speed and cost-effectiveness, AI-generated content may lack emotional depth and creativity.
Consequently, human oversight is often necessary to refine the output and ensure it aligns with brand identity and audience engagement.
How we selected these AI copywriting tools
The selection of AI copywriting tools involved a thorough evaluation based on several key criteria. Our team thoroughly tested a range of AI copywriting tools, each applied to various case studies and scenarios to assess their performance, flexibility, and quality of content.
We focused on factors like user-friendliness, accuracy, and ability to meet diverse content needs. After extensive testing, we've curated a list of the best tools that consistently delivered top-notch results, based on real-world usage and our team's experience.
The selections shared in this article are our top recommendations.
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Typical limitations with AI copywriting— How Pulser AI Delivers Personalized, High-Converting Content
AI copywriting tools face several limitations that make it challenging to create content that truly resonates and converts, especially for landing or product pages.
A key issue is the lack of a strong brand voice and insufficient customer data. Simply providing a product name or campaign title to an AI tool won't result in the kind of personalized, high-converting copy that businesses need.
To get better results, you need to give the AI more information about your business. This includes things like what problems you solve, what your customers are looking for, and their complaints or feedback. Without this data, the generated content will likely fall flat.
This is where Pulser AI helps
Pulser AI addresses this challenge by offering a much more personalized approach. Unlike other tools, Pulser AI doesn't just rely on a brief product description. It allows users to input extensive data, including case studies, audience profiles, social proof, and more.
By feeding the AI with insights from real customer feedback, such as pain points and complaints, and even competitor data from platforms like Amazon, Pulser AI can generate copy that is not only aligned with your brand but also tailored to what your audience truly needs.
This leads to more effective, conversion-optimized content, making Pulser AI a standout tool in the crowded AI copywriting space.
Best AI Copywriting tools
1. Pulser AI
Pulser AI is an all-in-one tool that helps businesses create SEO-optimized content. It uses AI to generate high-quality, conversion-focused articles, blog posts, and more. The tool simplifies the content creation process by automating many tasks, making it easier to rank well on search engines and engage your audience.
How Pulser AI Can Be Used for AI Copywriting:
Pulser AI allows you to feed detailed information about your brand, audience, and products into its system to generate personalized, relevant, and SEO-optimized content or copy.
Here's how the knowledge base helps:
Brand Information: You can store key details about your business, like your mission, values, products, and services. This helps the AI write content that stays true to your brand’s voice and message.
Audience Insights: You can feed in audience demographics, preferences, and pain points. This lets the AI create content that speaks directly to your target audience, making it more engaging and relevant.
Case Studies and Social Proof: Input success stories, reviews, and testimonials. Pulser AI uses this data to build trust in your content and make it more convincing, encouraging readers to take action.
SEO Data: By feeding in your keywords and SEO goals, Pulser AI ensures the content is optimized for search engines. It helps your content rank higher by using the right keywords and phrases.
Tone and Style Guidelines: You can set your preferred writing style, whether it’s casual or formal, professional or friendly. Pulser AI will follow these guidelines to maintain a consistent voice across all your content.
Once you create this knowledge base, any copy or content can be generated easily while aligning with our brand goal.
Pricing:
Starts at $49/month for basic plans, with higher-tier plans offering more features.
2. ChatGPT
ChatGPT, developed by OpenAI, is a versatile AI tool that excels in generating high-quality copy across various formats. It can assist in writing everything from product descriptions to ad copy, blog posts, and social media content.
How We Can Use ChatGPT for AI Copywriting:
To effectively use ChatGPT for copywriting, start by defining the objective, whether it's to drive sales, increase engagement, or improve brand awareness.
Next, provide a detailed prompt specifying the desired tone, style, and key message and as much information as possible.
The AI then generates multiple content variations as per your requirements, which can be refined and optimized to better align with your brand’s voice and human editing.
The result we got after providing the information:
Once the content is generated, it is crucial to review and tweak it to ensure clarity, brand consistency, and SEO-friendliness. Businesses can also use A/B testing to compare different versions of the copy and analyze performance metrics to determine the most effective messaging.
By gathering audience feedback and analyzing data insights, businesses can continuously refine and improve their content with ChatGPT, ensuring it resonates effectively with their target audience.
Price:
ChatGPT offers a free version with limited access, while the ChatGPT Plus version (offering enhanced capabilities) is priced at $20/month.
Notion AI
Notion AI is an integrated tool within the Notion platform, designed to assist with all aspects of copywriting. From generating content ideas to drafting complete paragraphs and refining text, Notion AI helps copywriters streamline their workflow, making it easier to produce high-quality written content quickly.
How We Can Use Notion AI for Copywriting:
Notion AI simplifies the copywriting process by allowing users to generate high-quality content, edit drafts, and refine tone—all within a single workspace.
The process typically starts by outlining key ideas in a Notion document. With Notion AI, The copywriting process goes like this:
Then, using AI commands, users can generate blog posts, marketing copy, email templates, social media captions, and product descriptions.
The company suggested to use the below prompt to generate ad copies:
We tried that, and here is the result, we got:
While useful for structure and drafts, it may not fully replicate the nuance of human creativity or storytelling.
Notion AI can rewrite existing text for clarity, suggest alternative phrasings, and even ensure brand consistency by following style guidelines.
After improving this statement, we got:
It can be optimized accordingly.
Price:
Notion AI offers a free version when linked to other platforms, is available for $8 per user (billed annually) or $10 per user per month (billed monthly).
X Grox
Grok is an advanced AI-powered chatbot developed by xAI. Grok’s capabilities extend to AI copywriting, coding, problem-solving, and even image generation. Integrated with the X platform (formerly Twitter), Grok provides seamless access to millions of users, making it a powerful tool for businesses, marketers, and content creators.
How We Can Use This Tool for AI Copywriting:
Grok can be used for AI copywriting by generating high-quality content efficiently. It assists in writing blog posts, social media captions, website copy, and product descriptions with a natural and engaging tone. Marketers and businesses can leverage Grok to create compelling ad copies, email campaigns, and call-to-action statements that drive conversions.
By providing basic requirements we got the ad copy content like this below:
Additionally, Grok enhances SEO optimization by suggesting relevant keywords, improving readability, and ensuring content ranks well on search engines. It also adapts to different brand voices, making it ideal for maintaining consistency across marketing materials. With its real-time insights from X (Twitter), Grok can provide content ideas based on trending topics, keeping the messaging fresh and relevant.
Beyond text, Grok integrates multimedia with its Aurora image generation model, allowing users to create visuals that complement written content.
This makes it a versatile tool for crafting engaging marketing materials, enhancing storytelling, and improving audience engagement.
Price:
Currently free.
QuillBot
QuillBot is an AI-powered paraphrasing tool that helps improve fluency, clarity, and vocabulary. It offers multiple writing modes like Standard, Fluency, Formal, and Creative, along with features such as a Grammar Checker, AI Detector, Plagiarism Checker, and Citation Generator.
How We Can Use This Tool for AI Copywriting:
QuillBot cannot create original copywritten content but is useful for refining and enhancing existing text. It helps improve readability, adjust tone, and eliminate redundancy, making content more engaging and polished. Writers can use it to rewrite marketing materials, blog posts, and professional documents while maintaining originality.
The summarization feature condenses long content, while the expansion mode adds depth to shorter text. Its AI-powered thesaurus suggests better word choices, helping craft clear and effective messaging.
While QuillBot doesn’t generate unique content, it’s a great tool for optimizing and improving written material.
Price:
QuillBot offers a free plan with basic features, while the premium plan, starting at $9.95/month, provides unlimited paraphrasing, advanced modes, and plagiarism detection.
Gemini
Gemini is a family of large language models (LLMs) developed by Google AI and designed for text generation, analysis, and optimization. It enhances content creation by improving clarity, tone, engagement, and SEO, making writing more effective and efficient.
Gemini is built with a focus on efficiency and can run across a variety of platforms, from mobile devices to data centers.
How We Can Use This Tool for AI Copywriting:
Gemini offers a range of potential applications for AI copywriting. Its ability to generate various types of copy, from blog posts and website content to marketing materials and social media captions, can significantly streamline content creation workflows.
We asked Gemini to ready a copyright for an ad, and in response, it asked for some key information like below:
Once you provide that information accordingly, you will get multiple options for that copy to choose from, or modify according to your need.
We tried creating an ad copy. Here is what we get after feeding the requirements and details:
Beyond content generation and optimization, Gemini can be a powerful tool for brainstorming and idea generation.
It can help copywriters overcome creative blocks and develop fresh, innovative ideas. It refines existing content for better readability, persuasiveness, and SEO performance. With AI-driven insights, it enhances creativity, efficiency, and personalization in copywriting.
Price:
Currently free.
Meta AI
Meta AI is a generative AI tool. It integrates seamlessly with Meta platforms like Instagram, WhatsApp, and Messenger, making content creation more convenient. The tool helps generate both text and images, providing a variety of creative needs.
How We Can Use This Tool for AI Copywriting:
Meta AI can generate any type of copy, including product descriptions, social media posts, website content, and ad copy. Whether you need short, catchy captions or long-form blog posts, the tool can adapt to your requirements.
We created a product description using Meta AI.
You can also customize the tone, length, style, and keywords to align with your brand voice or marketing goals.
Beyond text, Meta AI includes an image generation feature under the ‘Imagine’ tab, allowing you to create visuals that complement your written content.
This makes it a versatile tool for building complete marketing materials, from ad creatives to social media campaigns.
Price:
Currently free.
Jasper AI
Jasper AI is an AI-powered copywriting tool designed to help marketers, content creators, and businesses generate high-quality written content. It offers AI-driven templates, rephrasing tools, brand voice customization, and collaboration features to streamline content creation.
How We Can Use This Tool for AI Copywriting:
Jasper AI can be used to generate high-converting ads, landing pages, and email campaigns quickly and efficiently. It allows users to rephrase and rewrite content to match different tones and audiences, ensuring flexibility in messaging.
The tool helps maintain brand consistency with custom brand voice settings, making all content align with company guidelines.
Additionally, Jasper AI serves as a brainstorming assistant, helping content creators develop fresh ideas and refine their strategies with AI-powered insights.
Pricing:
Creator at $39/month per seat, Pro at $59/month per seat with additional collaboration features, and Business with custom pricing for enterprise needs.
Wordtune
Wordtune is an AI-powered writing assistant that helps users enhance and refine their written content. While it is not a dedicated copywriting tool, it offers grammar and spelling corrections, paraphrasing options, content continuation, and more.
Wordtune can be especially useful for improving the quality of your copy by ensuring clarity, fluency, and a consistent tone. However, it doesn’t replace the strategic thinking involved in copywriting, such as crafting persuasive messages, understanding audience needs, or developing a brand voice.
How We Can Use This Tool for AI Copywriting:
Wordtune can be a helpful assistant for improving and refining your copy. It can aid in generating new ideas and continuing existing copy, making the writing process faster and smoother.
The paraphrasing feature is particularly valuable for reworking sentences to sound more engaging or aligned with your brand’s tone. You can also use it to ensure your copy is grammatically correct and flows well, which enhances the readability and impact of your message.
Wordtune is free to use, though the free plan might not be rich enough for continuous use. You only get 10 rewrites and AI suggestions daily alongside three AI summaries per month.
With templates and customizable features, Wordtune can assist in fine-tuning content for email campaigns, blogs, and other types of copywriting, saving time and boosting your efficiency.
Price:
Wordtune offers pricing plans starting from $0 for basic use, with advanced plans at $6.99/month and unlimited access at $9.99/month, plus a team plan at $7.99 per seat.
Copy.ai
Copy.ai is an AI-powered writing assistant designed to help businesses and individuals create high-quality marketing and sales content quickly. It supports various AI models like GPT-4, Anthropic, and Azure, ensuring flexibility and up-to-date content generation.
How to Use Copy.ai for Copywriting:
Copy.ai simplifies content creation by generating long-form articles, social media posts, ad copies, product descriptions, and more.
Here is an example of how we created an ad copy below:
Users can define their brand voice, input sample text, and let the AI craft content that aligns with their style. The tool also provides prompt templates and collaboration features, making it easy for teams to streamline their content production.
Additionally, its real-time web scraping capability ensures fresh and relevant content, which is particularly useful for go-to-market teams.
Price:
Copy.ai offers three pricing plans — the Free Plan, the Starter Plan at $49/month, and the Advanced Plan at $249/month, all billed monthly.
Copysmith
Copysmith offers AI tools to help you create high-quality content quickly. It includes three different tools at one place: Rytr, Describely, and Frase. These tools help with writing emails, blogs, product descriptions, and SEO-optimized articles.
How We Can Use This Tool for AI Copywriting:
We can use Rytr to create content in our own voice. It helps write blogs, emails, ads, and more. It saves time by drafting content that only needs a few edits.
Describely helps eCommerce teams write product descriptions, titles, and meta descriptions. It speeds up the process and reduces the effort needed to create detailed product data.
Frase makes it easy to turn keywords into SEO-optimized blog posts. It helps us write articles that rank well on search engines without being an SEO expert.
Price:
The pricing for Copysmith depends on the plan and tool you choose.
Describely
Describely is an AI-powered platform designed to help eCommerce businesses generate high-quality product content quickly. It offers features like bulk product description generation, SEO optimization, and data enrichment. The platform integrates with popular eCommerce platforms such as Shopify and WooCommerce.
How it can be used in Copywriting:
Describely is ideal for creating bulk product descriptions, saving time for copywriters working with large inventories. It optimizes content for SEO, ensuring better visibility in search engines by including high-performing keywords. The platform also allows customization of content to match the brand’s voice and identity, making it a powerful tool for consistent, engaging product copy.
Price:
The pricing for this tool is $28/month or $280 billed yearly. Custom pricing is available for specific needs.
Rytr
Rytr is an AI-powered content generation tool that helps create high-quality, unique content in seconds. It offers various templates and customizations for writing blog posts, emails, social media captions, and more, all tailored to the user’s desired tone and style.
How it can be used in AI Copywriting:
Rytr can assist copywriters by quickly generating text for advertisements, product descriptions, email campaigns, and SEO-friendly content. It helps with brainstorming, drafting, and refining content to save time and enhance creativity.
We tried creating a copywriting framework with Rytr. First, you need to feed the brand or product description and select options like tone, use cases, and variants according to your needs.
Then it will generate one or multiple copies for that query, in this case we generated three to choose from.
Or chat version can also be used to generate copies.
Pricing:
Rytr offers a free plan, with paid plans starting at $7.50/month for unlimited generations.
Writesonic
Writesonic is an AI-powered writing assistant that helps businesses and marketers create high-quality content quickly. It generates SEO-optimized blog posts, landing pages, product descriptions, and more, using advanced AI models like GPT-4 to deliver results that resonate with your audience.
How It Can Be Used in Copywriting:
Writesonic is ideal for copywriters looking to produce engaging and effective content faster. It can help generate persuasive sales copy, high-converting ad text, and email marketing campaigns, all aligned with your brand’s tone and voice.
It also assists in creating SEO-friendly articles, blog posts, and social media content, saving time while ensuring high-quality, conversion-driven copy.
Writesonic can be used to brainstorm ideas, enhance existing copy, and streamline the writing process by generating ready-to-publish content with minimal effort.
Price:
A free plan with limited features and premium plans starting at $16 per month for individuals, and $79 per month for standard users.
Copymatic
Copymatic is an AI-powered content generation tool that helps businesses, marketers, and writers create engaging, high-converting copy in seconds. From website content to ads and SEO-friendly articles, it simplifies content creation while maintaining quality and originality.
How it can be used in copywriting:
Copymatic enhances copywriting by utilizing proven frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Pain-Agitate-Solution) to craft persuasive and compelling content.
With AIDA, it captures attention with engaging headlines, builds interest through relevant details, creates desire with persuasive messaging, and drives action with strong CTAs.
The PAS formula helps identify a problem, intensifies the pain point, and presents a compelling solution, making it highly effective for marketing and sales copy.
Beyond these frameworks, Copymatic assists in generating website headlines, landing page copy, email subject lines, social media ads, product descriptions, and SEO-optimized meta tags. It also offers an AI-powered article writer, sentence rewriter, and Chrome extension for seamless content creation across platforms.
Price:
Starts at $19/month (billed yearly), offering unlimited word generation, access to 80+ AI tools, SEO recommendations, and advanced content optimization features.
Narrato
Narrato AI Content Assistant is an all-in-one content creation and management platform designed to streamline the process of writing, optimizing, and publishing content. With over 100+ AI tools and templates, it helps users create high-performing content for various needs such as blogs, social media posts, emails, product descriptions, and more.
It supports seamless collaboration, task management, and workflow automation, making it easier for teams to work together efficiently.
How This Tool Helps on Copywriting:
Narrato provides a range of copywriting tools to help users generate quality content quickly and easily. It uses advanced AI to create a high-quality copy using frameworks like AIDA, PAS, and BAB.
Additionally, it offers tools for generating SEO-optimized content, writing headlines, creating calls to action (CTAs), generating meta descriptions, and even crafting social media posts from images.
The AI assistant also aids in paraphrasing, improving text, and generating ideas for content, making the copywriting process faster and more efficient.
Price:
The pricing for Narrato starts at $36/month for the Pro plan (billed yearly) and $96/month for the Business plan (billed yearly).
Landing Page Copy Generator
This AI-powered tool helps businesses quickly generate landing page copy by providing a topic, tone of voice, and call-to-action. It automatically creates page titles, subheadings, and paragraph copy tailored to your campaign's goals, streamlining the landing page creation process.
How it can be used in copywriting:
To get started, input essential details such as a description of the product or service, key selling points, call-to-action, and preferred writing style (e.g., formal, casual, or persuasive).
Once you enter all the required information below:
Hubspotl uses this information to generate structured and compelling copy that speaks directly to your target audience.
Here we got a sample generated by HubSpot.
After the AI generates the copy, you can easily modify or refine it to ensure it aligns perfectly with your brand voice, tone, and messaging strategy. This flexibility allows for a more customized and personal touch, making the process faster without sacrificing quality.
Price:
Free with HubSpot account registration.
Great Headlines
Great Headlines is a tool that allows you to create effective and engaging headlines quickly. Users can input topics, content, and target audience information, while also selecting the desired headline style. It leverages AI to generate headlines tailored to your specific needs, offering a fast, unique solution for headline creation.
How it can help in copywriting
Great Headlines simplifies the headline creation process with a simple, step-by-step approach. First, you enter the main topic or subject of your headline (such as a product, service, or event), making sure it's specific and relevant.
Next, you can provide additional content (300-400 words) for the tool to analyze and generate a headline tailored to your message. You’re then encouraged to define your target audience, including demographics and interests, which helps in crafting a headline that resonates with the right people.
Finally, you select the desired headline style, such as informative, urgent, or persuasive, allowing the tool to generate a headline that aligns with your tone and format preferences. This process saves time while ensuring you get a compelling, audience-focused headline.
Pricing: It’s a free tool.
Writetone
Writetone is an AI-powered writing assistant that helps users create, improve, and refine their writing. It offers features such as paraphrasing, grammar checking, summarizing, text-to-voice conversion, and subject matter expert support. The tool is designed to help users write better and more efficiently, making it suitable for various writing needs.
How it can be used in copywriting:
Writetone is not specifically a copywriting tool, but it offers several features that make it highly useful for copywriters.
It allows you to easily paraphrase the text, ensuring that your copy is unique and engaging. With its grammar check feature, you can ensure your content is polished and free of errors, making it more professional.
Here is an example ofa paraphrasing feature for Writetone below, it converted the whole content into a casual interaction.
The summarizing tool helps you condense long articles or content, which is perfect for creating shorter ads or social media posts. Additionally, text-to-voice conversion is valuable for creating voiceovers for videos or ads.
Writetone’s subject matter expert feature provides expert-level advice, helping you enhance the quality and accuracy of your copy. The co-writer tool is ideal for brainstorming ideas, generating content, and editing drafts, streamlining the copywriting process.
Furthermore, its ability to adjust tone—whether confident, casual, or formal—ensures that your content resonates with the right audience in the most effective way.
Pricing:
Free (with potential premium features available for advanced use)
FAQs
Can you do copywriting with AI?
Yes, AI can help with copywriting, but to get the best results, you need to provide context.
Share details about your audience, product, brand tone, and the problems you're solving. Including the actual words customers use to describe their challenges ensures the content resonates and converts better.
Without this input, AI-generated copy may miss the mark in capturing your brand’s voice and customer needs.
Learn whether Google penalizes AI content or not.
Which AI tool is best for copywriting?
There are many AI copywriting tools that generate content with just one click, but most fail to create copy that actually converts.
Pulser AI stands out because it builds a knowledge base about your product, audience, and brand. By gathering detailed information, such as customer feedback, pain points, and your company’s tone, Pulser AI crafts personalized content that truly resonates with your target audience.
This makes it one of the best tools available for high-converting copywriting.
Can I use Pulser AI for free?
Yes, you can try Pulser AI for free! There’s a free trial version that gives you 10 credit points to explore the features and see how it works for your business.
If you want more credits and advanced features, Pulser AI offers the following plans:
BASIC: $39/month (100 credits per month)
PRO: $99/month (250 credits per month, most popular)
AGENCY: $379/month (custom credits for larger teams)
Start with the free trial and choose a plan that fits your needs!
Wes Kim is the founder of Pulser AI, the most effective AI content writing tool that helps businesses create SEO content that ranks and converts. He studied Computer Science at the University of Chicago and worked at top AI startups, a personalized email company, and a Google- and Nvidia-backed AI firm. Wes specializes in making AI-written content sound human. He created Pulser AI to help businesses save time, rank higher, and grow faster with AI-powered content.
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